The core of Alphabet’s business is the Google search engine, which is still the world’s most popular search tool. Environmental management, a term encompassing environmental planning, protection, monitoring, assessment, research, education, conservation and sustainable use of resources, is now accepted as a major guiding factor for sustainable development at the regional and national level. Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The head of Google’s search engine, Amit Singhai, claims that Google does 100 billion searches a month. Google Scholar Graham, D ( 2013 b) Redeploying the transnational framework for e-learning technologies as a tool for evaluation . Google is emphasizing on Google Fiber to replace cable and ISP business. The pestle analysis is then used for strategic planning and management. However, a macro environmental analysis of Google… Google’s business efforts are … This is the most any company has invested in its research in that year (Hertzberg, 2007). PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. A PESTEL/PESTLE analysis of Google Google is famous as a search engine but the brand has extended its presence in several other new areas too in the recent years. Basically a pestle analysis is a form of evaluation that companies carry out to establish the current market conditions in important aspects such as political, economic, social, technological legal and environmental areas. Journal of … The following articles are merged in Scholar. ... Quantifying inter-laboratory variability in stable isotope analysis of ancient skeletal remains. Their combined citations are counted only for the first article. Google Technological Analysis. The next biggest competitor, Microsoft’s Bing, only performed 35 billion searches, or about one third of Google’s. From email to maps, cellphones, laptops and cloud services, Google makes and provides a wide range of products and services meant for individuals and businesses. The analysis was given the name PESTLE in reference to t he acronym formed by the initials of the six categories of macroeconomic variables included in the … WJ Pestle, BE Crowley, MT Weirauch. Some analysts added Legal … PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. The US tech giant has created a near monopoly in the global search market commanding the biggest market share in UK, USA and across many European countries. It is now being increasingly recognized that environmental factors and ecological … – The paper seeks to identify the key environmental forces and competitive drivers influencing the strategic management of a business school, and to give guidance about strategic choices as the business school evolves in the new knowledge economy., – Analytic tools such as PEST analysis and competitive analysis are used to provide a model and framework for dialogue about … Google has become the biggest search engine globally, commanding 86% of the search market, followed by Bing, Yahoo and Baidu with 6.55%, 3.27% and 1.08% respectively as of 2018. PESTEL (political, economic, socio-cultural, technological and legal/regulatory) analysis is performed to highlight the external macro-environmental factors that impact on Mater Pathology business. Alphabet (Google) PESTEL analysis involves the analysis of potential impact of these factors on the bottom line on long-term growth prospects. 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